The Pure Spreads word mark was created using a custom typeface created to match the brand's organic products and bold identity. Inspired by natural shapes and graffiti.
Each package within this collection has a pair of swirling patterns that corresponds with each flavour combination. These combinations include "Original," Peanut butter and Strawberry jam; "Tropical," Kumquat jam with Cashew butter; and "Savoury," Pepper jelly and salted Pecan butter.
There are 12 duos in every package. Each Duo is designed to be easily squeezed together to get the spread out of the package. They are triangular in shape to act as a knife to spread it onto whatever surface you desire.
Graphic Designer
Pure Spreads Duos
Pure Spreads is a conceptual organic food spread brand focused on bold and new flavours. The Pure Spreads Duos prevent soggy sandwiches and providing a boost of flavour on the go.
Inspired by Japan's squeezable butter and jam packets, Pure Spreads Duos provides new flavour combinations in the palm of your hand.
