The slogan "Go past the postcard," reflects the brand's purpose of taking visitors beyond cliche tourist activities and destinations. This brand not only immerses visitors within the location they are visiting but also the culture and the local communities. Building a sustainable travel agency that connects everyone.
The brand features a dynamic logo alongside its primary one. This dynamic logo features each of the quarters within the main logo, highlighting the different experiences visitors can choose to make their experiences personalized and memorable. The Fork is for culinary experiences, the Scissors is for craft experiences, the Quill is for historical experiences, and the Mountain is for nature experiences.
This motion advertisement is to promote Be yonder's "Find Your Next Adventure" campaign. This campaign features a 2 minute personality quiz that matches visitor's personalities with new destinations for them to discover. Visitors can then plan their trip to this destination with a personalized itinerary or a recommended one based on the quiz.
Graphic Designer
be yonder
Be yonder is a conceptual travel agency that specializes in planning culturally–rich trips that go past the postcard. These trips coincide with the UN's Intangible Cultural Heritage list, creating sustainable travel experiences that help keep traditions alive and enrich visitors.
The identity for this agency is dynamic, highlighting each of the services be yonder provides its clients
